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Tivus, Inc. (TIVU) Offers Hotels New Way to Upgrade

May 24, 2011 6:10 PM ETTIVU
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Tivus is at the heart of a communications revolution in the hospitality industry. The company uses state-of-the-art interactive technologies to provide highly secure and content rich communications capabilities to hotel and resort guests. The result is a system that can monitor usage in ways never before possible, allowing a new world of targeted services, entertainment, and advertising. More than a superior and attractive offering for guests, the Tivus system represents highly focused traffic to advertisers, traffic that advertisers are willing to pay a premium to reach.

Affluent travelers have come to expect the same level of entertainment and Web communications options and quality that they can experience in their own homes. Affordable HD and communications technologies are becoming common in the high-volume residential services industry, but can be painful to implement in the more limited world of the hospitality industry. In addition to cost considerations, demands for free high-speed Internet service can pose security issues for end users and associated liability risks for hotel administrators. In addition, increased requests for VOD (Video On Demand) can strain existing capabilities, systems which hotels may find too costly to replace.

The Tivus answer is an advanced digital technology platform and IP (Internet Protocol) infrastructure that is future-proof and scalable, and which uses the power of that very technology to make its implementation affordable. Using the Tivus advertiser revenue sharing program, made possible by the premium advertisers are willing to pay to reach targeted traffic, hotels and resorts can minimize the cost of upgrading. In effect, what was once viewed as a necessary but costly bottom line expense can now be viewed as a revenue enhancer.

Tremendous interest has been shown in the Tivus solution, and the company is currently working with major hospitality brands, such as Marriott, Hilton, Hyatt, Wynn Resorts, and others, to become their preferred vendor for IPTV solutions.

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