The Aristocrat Group, a brand management company preparing to launch its new vodka brands via its Luxuria Brands division, has taken notice of the burgeoning beverage market in Canada.
According to Spirits Canada, vodka topped whisky as the largest spirits volume category in Canada in 2010 and continued to grow in 2011. Within the same time period, vodka volumes increased by 2.5 percent to 4,766,933 cases, bringing vodka volume to 27.84 percent of the nation's total spirits volumes.
Additionally, the domestic beverage industry north of the border is experiencing increased pressure from imports, which now represent about 33 percent of sales volume.
As ASCC prepares to release its debut vodka later this summer, the company is keeping an eye out for additional markets that will offer as much potential as the U.S., where the super-premium vodka segment has rapidly risen 32 percent in the last two years to $1.2 billion, according to U.S. industry trade group the Distilled Spirits Council (DISCUS).
"We're looking for Canadian distribution partners for our new vodka brands, and we plan to introduce consumers there to our products very soon," ASCC CEO Robert Federowicz stated in the press release.
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