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The Aristocrat Group Corp. (ASCC) Eyes Opportunity For Gluten-Free Vodka

|Includes: Aristocrat Group Corp (ASCC)

Today before the opening bell, the Aristocrat Group Corp. announced its plans to target the growing, underserved market for gluten-free spirits in the U.S. The company is currently putting the finishing touches on its vodka brand slated for release this summer, and it could be hitting the market at just the right time.

According to market research firm NPD Group, there has been a steady increase over the last several years in the percentage of adults who claim they are cutting down on or avoiding gluten completely. Approximately 28 percent of adults are now trying to avoid gluten.

Some experts estimate about 6-7 percent of the U.S. population may be gluten-sensitive, meaning 20 million people in the United States alone could have the condition.

Avoiding gluten means rejecting products that contain wheat, barley, and rye, which eliminates many liquor choices. Made in the U.S.A. from Idaho potatoes, ASCC's new vodka will give gluten-sensitive consumers a very appealing option for cocktails.

"Aristocrat's potato-based vodka will be one of very few gluten-free vodkas on the market," stated ASCC CEO Robert Federowicz. "This market is underserved and opens up a new and growing consumer base for our products. Additionally, our new product will also be Paleo Diet-friendly, which we expect to increase its market potential and popularity with health-conscious consumers."

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