DGSE Companies, Inc.'s wholly-owned subsidiary Southern Bullion Coin & Jewelry, the Southeast's largest dealer of precious metals, rare coins, and jewelry, announced the grand opening of an additional Georgia location. This will be the 24th Southern Bullion store nationwide and the second Atlanta location.
In the "heart" of Cumming's retail shopping district, the new store is parked at 882 Bufurd Highway. Home to Forsyth County and the approximately 190,000 people who reside in the area; it is one of the fastest-growing counties in the nation. The county also currently ranks as the wealthiest in Georgia, with an average median household income of about $85,000.
Atlanta has been specifically targeted as a potential area of market growth for Southern Bullion, who currently holds 23 additional storefronts throughout the region. The new location joins the already existing Southern Bullion Coin & Jewelry location in Buckhead, Atlanta.
Jim Vierling, President and CEO of DGSE Companies, stated, "We are extremely excited about the grand opening of our latest store in Cumming, and the continued expansion in the South's largest Metro area. Not only is the new store in an area thriving with our primary target demographic, it's our second store in the Atlanta market - a strategic move that provides immediate and substantial increases in operating and advertising efficiencies." Continuing on he commented that, "The market and our metro-wide expansions plans are very similar to the suburban layout and demographics of the Dallas/Fort Worth market, where we've built our Dallas Gold & Silver Exchange brand into a market-dominating 8 retail locations, with a 9th to open next month."
The grand opening is to be partnered with both a strategic and heavily marketed ad campaign, which is to be implemented through both digital and print media outlets. That campaign includes promotions for the new store, a 2-week "Gold Buying Event" offering consumers a 10% bonus for owned valuables, as well as promotions for the existing Buckhead store.
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