The Guitammer Company, a leader in low frequency sound products that provide an immersive entertainment experience for audiences worldwide, announced this morning that it had entered into a Joint Marketing Agreement with Digital Cinema Destinations Corp. ("Digiplex").
According to the signed agreement, Guitammer's ButtKicker brand low frequency transducers will be installed in Digiplex's Solon Cinema 16 in Solon, Ohio, enabling the patented "4D" Buttkicker experience for all of the 300+ stadium seats in one of the cinema complex's largest 3D auditoriums. Because the ButtKicker system can be integrated with nearly all types of cinema seating, it was easily added to Digiplex's upgrade plan for this recently acquired complex. Also, because ButtKicker's products accurately reproduce the effect of each movie's existing ".1″ and bass sound track, with no special processing or coding requirements, they can be used with all types of movies that will run in the auditorium. The ButtKicker Gamer and the Wireless ButtKicker Kit will be the featured products initially offered to Digiplex's customers. Installation is slated for late summer 2013.
"We couldn't be more thrilled that our initial test location for this new joint marketing program is with Digiplex, Bud and his management team," said Mark A. Luden, Guitammer's President. "Their expertise as theater operators and marketers, combined with their unique value proposition to stream alternative content, gives us an opportunity to partner with a company that knows how to connect with its audience and remain on the cutting edge. We anticipate increased sales of our consumer products as a result of this strategic agreement with Digiplex."
"Guitammer hopes to roll out this type of partnership model with the Lumière theater chain throughout China in the near future as well, as per our previous press releases," concluded Luden.
For more information on Guitammer, visit guitammer.com
For more information on Digiplex, visit digiplexdest.com
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