eFuture Information Technology, a leading provider of software and services in China's rapidly growing retail and consumer goods industries, today announced that it has entered into an agreement with Guofang Group to provide its leading customer relationship management (NYSE:CRM) services.
Guofang, a major department store and supermarket retail operator in northwestern China, was established in 1996. The company has fifteen subsidiaries that are spread across the region, located in provinces such as Gansu, Ningxia, Qinghai, and Shaanxi. Guofang, in order to enhance efficiency and meet higher industry standards for customer service, selected eFuture to upgrade its CRM system for the company's department stores department stores. This marks the second business agreement between the two companies. Previously, eFuture worked with Guofang to provide a POS-ERP system for its supermarkets in 2006.
As per the agreement, eFuture will assist Guofang in improving interactions with current and future customers through data mining and data analysis, identifying and seeking to retain the most profitable customers, and expanding the potential customer base in the process. eSystem began system installation and data migration for the CRM program in early April, with the first and second phases of analysis results expected to come online during the second half of this year.
Commenting on the partnership, a member of the senior management team of Guofang stated, "We believe that our cooperation with eFuture to establish one of the best CRM systems in Northwest China will elevate customer relationship management in Lanzhou City to another level, and this will extend our superior capabilities throughout the whole northwest region."
Mr. Adam Yan, Chairman and Chief Executive Officer of eFuture, added, "We are thrilled to be provided the opportunity to partner with Guofang again, and we would like to express our gratitude for its recognition of our services and expertise. Guofang's decision to collaborate with us a second time is a testament to the past seven years of eFuture's growth and transformation. As a result of the focus we have put into developing business in tier two and three cities, our efforts are being recognized in many ways. This win is a major step for eFuture to solidify its position in tier two and three cities as we continue to evaluate these new markets as we execute our expansion."
"In addition to eFuture's own development, we are also honored to take part and support the growth of these cities as they evolve. Enterprises are becoming more aware of their technological needs and are seeking our consultation and strategic input for their systems design, with the goal to improve their business efficiencies. We remain committed to remain innovative and offer solutions to our customers to keep them ahead of the curve and responding to the ever-changing needs of their businesses," Mr. Yan commented.
For more information on eFuture Information Technology, please visit e-future.com.cn
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