Leading premium beverage company, Jones Soda Co. (OTCBB: JSDA), announced today that it has joined with the FIAT Brand to host a summer photo contest, "Jonesin' for a Fiat 500e." The contest is part of a larger integrated marketing campaign for Jones Soda and the FIAT Brand to celebrate their new products: Natural Jones Soda and the automobile company's all-new, all-electric Fiat 500e. Both products will be launched exclusively in California later this year.
"The sense of excitement that surrounds the launch of the Fiat 500e in California this summer creates a perfect opportunity for us to partner with like-minded brands such as Jones Soda," said Jason Stoicevich, Head of FIAT Brand North America. "Through fun social media activities, we will capture customers' attention and one lucky winner will be able to bring home the zero emission Fiat 500e."
Running from June 1 through October 31, contestants who submit photos of any Fiat 500 model will be entered to win either a weekly prize, a prize pack of Jones Soda and Fiat merchandise, or the grand prize, a new 2013 Fiat 500 (a 500e if a California resident), surf lessons with Jones-sponsored professional surfer Brianna Cope, and have the winning photo featured on a run of Natural Jones Soda in 2014.
Contestants in the U.S. and Canada can enter to win by submitting their photos with the hashtag #Jonesinforafiat500e through Jones Soda Co.'s official Website, Instagram, Twitter and Facebook pages. Submissions will be judged based on the quality and creativity of the photos. The photo contest is limited to individuals who are legal residents of the United States, District of Columbia, and residents of Canada (excluding Quebec).
"We recognized that our brand DNA is similar to that of the Fiat Brand: unique, independent, fun and colorful. Both companies are launching healthier versions of our iconic, regular products in the California market, which are Natural Jones Soda and Fiat's all-electric vehicle, the Fiat 500e," said Jennifer Cue, CEO, Jones Soda. "This is a fun way for us to connect with our fan base and do what Jones Soda does best, connect with our consumers through photography."
The companies are also partnering on event and sampling programs, including a presence at the U.S. Open of Surfing in Huntington Beach, California, in July, where Brianna Cope will be competing and showcasing the new Fiat 500e. In addition, Jones Soda and Fiat USA will have a Fiat dealership-sampling program in California and will be collaborating on a range of social media initiatives.
Further details on the contest (including the official rules) and other events taking place throughout California in 2013 can be found at Jonessoda.com or fiatusa.com
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