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The Guitammer Company (GTMM) Goes After Home Theater Market

|Includes: The Guitammer Company (GTMM)

The Guitammer Company, creators of low frequency audio transducers that can be installed in seating for movie theaters and a wide range of other presentation/entertainment venues, also enjoys a huge and growing target market in home theaters. It was the reason for the company's recent hiring of Mark Barr as National Sales Manager for Home Theater. He has been given the responsibility for home theater sales throughout North America, with the emphasis on OEM, retail, and installer markets. His extensive familiarity with the furniture market, based on the operation of his own successful furniture operation, gives him the contacts and knowledge base to maximize home theater kit sales.

The company's proprietary technology allows low frequency sounds to be transformed into physical vibrations in the user's chair, adding a new dimension to sight and sound and enhancing the overall user experience. Their system is now installed in major entertainment sites all over the world, including locations for Disney, IMAX, and AMC, as well as many museums. But their home kit system now allows home users to enjoy the Guitammer experience in their own home theater.

The home theater system can be used for movies or live viewed events, and can also be used to enhance gaming. The kit connects easily to a couch or chair, and sends the tactile feeling of special effects, rocket launches, racing engines, music, and much more right through it and the viewers. The system is already used in thousands of home theaters around the world, but the market is still rich with potential. Growth in the sale of home theater gear and accessories has exploded in the last few years, as prices for projection equipment has dropped. The high cost of going to the movies, and the availability of popular flicks soon after they've hit the theaters, has helped fuel home theater growth. Home theater related systems sales are now expected to approach $3 billion this year.

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