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As Seen On TV, Inc. (ASTV) Overhauls Executive Office With Key Appointments

|Includes: As Seen On TV, Inc. (ASTV)

As Seen On TV, a multichannel distributor of As Seen On TV products, has appointed technology, research and operations specialist Henrik Sandell, Ph.D., as chief operating officer and Andrew Kingston as chief legal counsel and head of new business development. ASTV last month appointed Ronald C. Pruett, Jr. as company president and CEO.

Dr. Sandell has more than 18 years of experience building new marketing ventures and repositioning brands.

"Henrik Sandell brings a wealth of experience to As Seen On TV from his work with research firms like the ID3 Institute and the MIT Media Lab, as well as many other technology companies," Pruett stated in the press release. "He will add significant depth to the company with his analytical, technology and direct response experience."

Kingston will contribute his more than 25 years of experience as both outside and in-house counsel to businesses on a global scale.

"Andrew Kingston brings a well-earned reputation for integrity and sound judgment to the role of Chief Legal Counsel," Pruitt stated. "As co-founder of a highly regarded international law firm, Andrew is that rare lawyer who is both an accomplished legal professional and a successful entrepreneur."

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