GRILLiT, operator of fast-casual, healthy restaurants in Florida, is building its marketing campaign centered on the benefits of its healthy foods options as part of a healthy living lifestyle. Recognizing the high value that health-conscious consumers place on making healthy food choices, the company will center its marketing initiatives on this particular segment of the population.
"As part of our growth strategy, we have recognized that much of the appeal of our brand recognition is that the majority of our food menu choices are attractive to health-conscious consumers," GRILLiT CEO Raymond Dias stated in the press release. "Therefore, we are committed to making this a focal point of our upcoming marketing efforts. We are in the process of filling out our senior management, and plan to bring industry leaders in to key positions - including those with significant fast casual restaurant marketing experience."
Since the announcement of its merger with Green Equity Holdings last April, GRILLiT in May 2013 opened its second restaurant location in Pembroke Pines, Fla., and reports that it is in the final stages of securing its senior personnel.
The company's stated growth strategy is based on a five-year plan to roll out a total of 79 franchised and/or corporate-owned stores in nine States: Florida, Kentucky, Ohio, New Jersey, New Hampshire, North Carolina, Tennessee, Georgia, and Pennsylvania.
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