StreamTrack, California-based provider of audio and video streaming services to broadcasters, is known for having made it profitable for radio stations to broadcast over the Internet. The company's RadioLoyalty platform technology allows video advertisements to be inserted and controlled, giving advertisers a proven high-powered way to reach select audiences. The company already serves over a thousand stations, and expects its proprietary platform to continue growing in popularity.
But StreamTrack technology also serves the mobile market, with a messaging platform that is able to compress a data file consisting of several images and an audio file down to less than 100kb in size and then send that message via most mobile carriers. The system manages SMS (Short Message Service) and MMS (Multimedia Messaging Service) campaigns, MMS event boards, mobile websites, and has a detailed reporting engine. The company can also help generate opt-in mobile lists for brands, sending alerts, updates, ads, and other messages to subscribers. They can even set mobile providers up on a shared or dedicated short code, with customized keyword packages. Target audiences can be reached through iOS, Android, Blackberry, Windows, and HTML5 formats.
Mobile marketing is one of the fastest growing ways to reach the public, and RadioLoyalty means a target audience can be addressed throughout their day, at work, home, or in-between. Messages can be in the form of standard display banners, all the way up to rich media and sophisticated video ads. In addition, RadioLoyalty also offers an environment for listeners to interact with ad campaigns and content to earn Loyalty Points. It's 100% consumer initiated, with points redeemable for merchandise within the RadioLoyalty store.
For more information, visit StreamTrack.com
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