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Monster Arts, Inc. (MONT) Iconosys Receives Trademark For Word Bully®, Anti-Cyberbullying Smartphone App

Iconosys, subsidiary of Monster Arts and a developer of family safety, lifestyle, and entertainment Smartphone apps, today reported the formal registration of its trademark smartphone app, Word Bully®, as well as received trademark status for Iconosys®. This registration bolsters the company's portfolio of intellectual property, protecting the company's brands, technologies, apps, Web sites, merchandise, and licensing agreements.

Word Bully® was designed to address "cyberbullying," which the company says is becoming more common in younger demographics, prompting legislation and awareness campaigns to thwart the practice.

The app gives parents, guardians, and/or local authorities control over the content and tone of text messages, protecting children and teenagers from profane, inappropriate, life-threatening, terrorist, and bullying language via text message.

Here's how it works. When a text message triggers the Word Bully filter, a copy of the text is automatically sent to the monitoring parent (or authority). The app documents and archives information relative to the sender of the text, including the sender's location using built-in GPS, as well as dates, times, and key threats. Word Bully® was recently named by Tech Reviews as one of the "best apps for tackling bullying."

"Bullying has received much media attention recently and continues to be a national issue that needs to be addressed. Along with other types of cyberbullying, the problem of text-bullying has risen to almost epidemic proportions in our schools, where it seems like every student has a cell phone," Ryan Foland, Iconosys COO and founder of Bully Buster USA™ stated in the press release.

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