The vast majority of Americans still tune into AM/FM radio weekly, according to the State of the News Media 2012, though as many as 40 percent of Americans now listen to audio on digital devices - and that figure is projected to double by 2015.
But as digital media and audio services provider StreamTrack has found, the real growth is in digital-only listen. The same report by State of the News Media found that in 2011, one-third of all Americans said they listen to either streaming of AM/FM stations, Internet-only services such as Pandora, or both channels.
Among other technologies and services, StreamTrack provides audio and video streaming and advertising services through its cost-free RadioLoyalty™ platform, through which users can listen to thousands of options of music, talk radio, and sports via Internet and mobile phone. To specifically cater to the growing audience of online listeners, the platform also has a loyalty store (hence the name of the platform) where users can earn and redeem points for merchandise such as iPads, headphones and RadioLoyalty T-shirts.
For advertisers seeking to reach these listeners, StreamTrack has developed an inventory of more than 1,000 terrestrial and Internet broadcasts. Advertisers pick their desired demographics, formats, and geographic areas, and StreamTrack ensures targeted advertising to the selected criteria to reduce waste and drive better results.
While traditional radio still has a lead over online audio listening, the industry is unarguably growing and will continue to do so as companies like StreamTrack develop innovative ways to attract and retain users.
As reported by State of the News Media:
"In 2011, total radio revenue grew, but to a lesser degree than the year before. And spot advertising, which dominates radio broadcast revenue, was flat. In contrast, digital platform spending, the smallest piece of the pie, is projected to have the steepest upward growth trend. Just as we see in audience trends, then, the challenge will be who will capture that digital market share."
For more information on StreamTrack, visit streamtrack.com
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