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As Seen On TV, Inc. (ASTV) Partners With Software Provider Launcht, Inc.

|Includes: As Seen On TV, Inc. (ASTV)

Leading multi-platform product marketing company and online shopping destination As Seen On TV announced today the aligning of a strategic partnership with white-label crowdfunding software provider Launcht, Inc. The collaboration will produce an innovative first of its kind platform that will allow inventors to connect with consumers who then by vote support products with their funding. Inventions that are successful through the As Seen on TV crowdfunding platform will be sold through a variety of distribution channels, including the official and exclusive online destination for As Seen On TV products,, which currently reaches a massive global audience.

The As Seen On TV crowdfunding platform will cleverly allow inventors to make business and product pitches globally and give selective early access to remarkable new products. Inventors will be allowed to upload a video, images, design specifications, as well as marketing strategies to help convince consumers of good ideas and solid plans. Consumers will then be able to review and comment on inventor ideas and also become the first to own the best new products through pre-purchases. The As Seen On TV crowdfunding platform is officially set to launch later this summer.

"We're giving the public access into the early stages of the invention process that until now has only happened behind closed doors," stated Kevin Harrington, Chairman and Founder of As Seen On TV. "And for inventors, it's a smarter way to find out if there's a market for your product - you use crowdfunding pre-sales to gather feedback and determine worthiness."

"This is a significant opportunity for our company and a terrific way to interact with consumers worldwide," commented Ronald C. Pruett, Jr., President and CEO of As Seen On TV. "We will use the feedback and consumer response to influence the product design and distribution channels we select. Of course, we'll still search for inventions through our traditional methods, but our crowdfunding platform will allow everyone to participate in future As Seen On TV products."

"We are honored to partner with As Seen On TV to power their new crowdfunding platform; this is a great use of our white label crowdfunding software," remarked CEO of Launcht, Freeman White, "Our mission is to democratize access to the market, and it's time to bring the selection and funding of great ideas out from behind closed doors."

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