Yesterday, Pazoo announced that advertising revenue for the company's websites have generated a dramatic increase over the past week, due to the implementation of new technology. Pazoo.com is generating more daily revenue from advertising sales than it spends on advertising and other expenses incurred to drive traffic to the website.
Pazoo is focused on providing health and wellness information through its website and television, as well as advertising for products and services. The Pazoo.com website acts as a wellness social network that has, according to the company's press release, "an array of experts delivering vital information to improve and enhance the enjoyment of living a full and enriching life."
Pazoo describes the technology implemented as being "extremely efficient in delivering ads, placement of the ads, and provides a cascading system of ads on the website." In addition, the tech allows Pazoo to offer bidding on advertising placement. Gross profit generation for the company means media and social network campaigns will be aggressively ramped up as part of a plan to bring Pazoo to profitability by the end of Q3 2013.
David Cunic, CEO of Pazoo, said "We now have a proven business model that just needs to be scaled up for the overall company to reach profitability. We will continue to take steps to increase and improve the content on the site. Also, we now have plans in place to roll out new mobile app services for not only current information but also for new products, content and services that will be added to pazoo.com. Collectively, these new services will first and foremost make Pazoo.com the premier health and wellness community world wide, but also will help us to improve our gross profit margins and attain our ultimate goal of profitability and create shareholder wealth."
For more information, visit pazoo.com
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