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The Aristocrat Group Corp. (ASCC) Seeks New “Top Drink”

|Includes: Aristocrat Group Corp (ASCC)

It is surprising to many that vodka, now the most popular hard liquor in America, was almost unknown in the U.S. prior to World War II. The first U.S. distillery wasn't even set up until the 1930s, and it was only well after the War, in the 50s and 60s, that vodka began to get significant recognition in the U.S. In a food and beverage world where taste dominated, it was vodka's unique lack of taste that made it the perfect mixer and helped drive its popularity. Vodka can mix with virtually anything, achieving dramatically different creations depending upon the combination. As such, it can be used with any food, any holiday, at any event in any season.

The big news today is the remarkable growth of the premium vodka market, up more than a third last year. Although most people aren't nearly as good at distinguishing premium vodkas as they like to think they are, there's a definite snob appeal that continues to push sales. Vodka connoisseurs are becoming as common as wine connoisseurs, and, as with wine, most are more talk than talent. Nevertheless, the premium vodka market has become one of the hottest topics in the food and beverage sector.

The Aristocrat Group, and its Luxuria Brands subsidiary, are all about seeking out and developing globalized luxury consumer goods and associated brands. They target products that are innovative and focused on proven markets. The fast growing premium vodka market is a natural, and the company is already in the process of introducing what it is convinced will be the new top-drink offerings. Through a combination of highest quality and creative design, together with carefully executed promotion and entertainment, they plan to reach a broader and younger audience. The use of social media will, of course, be a key component in their overall marketing strategy.

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