Nano Labs, a nanotechnology research and development company, reports that its innovative nanotechnology has the capability to trap the active ingredients in clothes softeners and releases them in a slow, controlled manner to increase the lasting effects of the softener. The result is a greater effect with less active chemicals required, making it a more cost-effective and environmentally friendly technology.
Fabric softeners are designed as short-term chemical solutions because of the typically high cost of the active ingredients, which leave clothes with a "fresh" scent.
Nano Labs Chief Innovations Officer Dr. Castano notes that the fresh scent of fabric softeners is one of the main reasons consumers purchase the product, but that the effect is short lived.
"It provides the essence of freshness - like your clothes were just cleaned. The problem with the current technologies, however, is that scent is a very short-term effect - a few days at most and then it disappears," Dr. Castano said in the press release. "The problem with increasing the concentration of scent, which would seem a logical alternative, is both in the added cost and expensive of these active ingredients and the problem of inducing allergic reactions with sensitive individuals. Our solution is based on nanoparticle technology that controls the release of the scent, allowing the benefit of several weeks of the desired fresh effect and at lower concentrations of active materials in a water soluble and safe substance. This makes it both a cost-effective and an environmentally, greener friendly approach."
Bernardo Chavarria, president of Nano Labs, pointed out that total sales of laundry detergent in the U.S. topped $7.44 billion last year, representing a wide market opportunity for the right innovation.
"We are an innovation company balancing the needs of today's businesses and consumers. Businesses are looking for innovative ways to shrink costs, by using less active ingredients and grow their bottom line. Consumers are always looking for better products," Chavarria stated. "We are focused on providing both. Our research in this category indicates that consumer's primary motivators are performance products that offer added convenience and build strong value. In an age of people switching to high-efficiency washers and time-release tablets, we think we can bring the added convenience of washing less while still controlling odors."
For more information visit NanoLabs.us
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