Frozen Food Gift Group Inc. (FROZ) Goes After An Idea Whose Time Has Come
Seeking Alpha Analyst Since 2008
On the surface it may sound impossible, even crazy, but similar thoughts have surrounded almost every new idea, commercial or otherwise. The idea in this case is Internet ice cream. We're not talking about virtual ice cream here, but the real deal. The plan is to offer, sell, and ship a growing selection of customized ice cream cakes, sundae party boxes, cone party boxes, in all different sizes to fit every need.
Sure, you can buy an ice cream cake and treats down at the local store, but one of the major advantages of the Internet approach is that it allows you to send one remotely, to any location in the country, any time you want, doing no more work than a few clicks on a web page. And, with express shipping, they can guarantee that it will arrive on exactly the date you want. And, if you want, they will hold it for future shipment.
As far as the specifics are concerned, you may be wondering how you can ship individual orders of ice cream all over the country without it melting. The answer is: With very special proprietary packaging, along with some dry ice and controlled shipping, they can send ice cream all the way across the country from their facility in New Jersey, in 1-4 days, with no problem melting. Even if nobody is there to accept delivery, it will last.
With families and friends increasingly mobile and spread out around the country, it's an offering with a huge market, not effectively serviced in any other way. Ice cream sells, and it won't be long before this approach is considered a natural. Instead of saying "Impossible," people will be saying "Why didn't I think of that."
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