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USA Technologies, Inc. (USAT) Teams Up With Flat Out Of Heels To Provide Kiosk Services To Consumers With Aching Feet

Jul. 11, 2013 5:29 PM ETCTLP
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Technologies, a leader in cashless and wireless payments as well as self-serve retail solutions, announced today the launch of an innovative new self-service kiosk specifically for ladies' flats. Flat Out of Heels will make its debut at the Hartsfield-Jackson Atlanta International Airport and throughout established nightclubs in Miami Beach. The unique and customized kiosk was designed directly for Flat Out of Heels owner, Dawn Dixon, by ESON Design Partnership.

With easily compactable ballet style flats, Flat Out of Heels designs shoe solutions for on-the-go women with sore and aching feet. With the concept being that the shoes can be used in a shoe or comfort emergency, Flat Out of Heels plans to target everyday use, whether as a traveler, business commuter, or a late-night partygoer. After initially selling shoes through online sources and in selective retail locations for two years, the company has poured efforts into expansion with aims to provide self-service technology to consumers in high-traffic retail locations that target those responsive to instant gratification.

"USAT's assistance with a cashless payment solution is one of the main reasons why we are in the kiosk business today; we needed reliable credit card capabilities that seamlessly integrated with a machine that we were essentially building from scratch," stated Dawn Dickson, Flat Out of Heels chief executive officer and creator. "To help turn my vision into reality, USAT worked with ESON's development team, providing the technical interface and support necessary for customized cashless payments integration and an open-ended test environment that accommodates the entrepreneurial development cycle.

"Our rollable shoe machine has been customized with the most cutting edge automated retailing technology encased in a sleek design that is indicative of our brand," continued Dickson. "In addition to credit/debit card acceptance and remote inventory management enabled by USAT's ePort® cashless payment system, the front of our machine is equipped with a 17" high definition monitor to display our commercial or other advertising for customers and the side panels can be customized for advertising and branding campaigns."

Senior design consultant for ESON Design Partnership, Mike Kinrade commented, "We relished the transatlantic challenge of working closely with USAT personnel to seamlessly integrate the ePort credit/debit card payment system into our own current electronics platform. Through this successful relationship, ESON has designed and manufactured yet another dispensing machine that is at the cutting edge of automated retailing technology in both aesthetics and functionality."

USAT provides developers and OEMs of automated technology with easy to use and secure integration to USAT's ePort Connect® suite of cashless payment options. The ePort EDGE® and G-series are both currently available with hardwired payment interfaces such as serial and pulse, they also include cellular wireless connectivity to USAT's network. In addition USAT offers a Web service, QuickConnect™ for computer-based application.

Flat Out of Heels currently anticipates the introduction of 100 machines, to be rolled out over the next twenty-four months, following the unveiling at Hartsfield-Jackson Atlanta International Airport. The kiosk will be located in Concourse E. Additional kiosk premiers include the LIV Nightclub at the Fontainebleau Resort, Cameo Nightclub, and Mansion Nightclub, all of which are located in Miami Beach, Florida.

To learn more, please visit usatech.com

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