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Points International Ltd. (PCOM) Adds Iberia Plus to List of International Loyalty Program Partners

|Includes: Points International, Ltd. (PCOM)

Points International Ltd., a company that provides various ecommerce and technology services to loyalty program operators using a common proprietary infrastructure primarily in the United States, Europe, and Canada, recently announced that it has added Iberia Plus, the loyalty scheme of a leading airline in Spain, to its increasing list of international loyalty program partners.

As a result of this new partnership, 4.5 million Iberia Plus members will now be able to enjoy even more flexibility and options, which include the ability to buy, gift, or transfer Iberia Plus points that they need to reach their goals faster through the Points.com industry-leading platform for loyalty management.

“By entering into this new partnership, we’re offering Iberia and their Iberia Plus members new tools to maximize the value of their points and get the rewards they desire even quicker. We believe that this is a key tool to increase customer engagement in already strong programs such as Iberia’s,” said Rob MacLean, CEO of Points International. “We are excited to add another premium brand to our already large International network.”

“Our goal is to constantly introduce innovative ways for our members to maximize their Iberia Plus points,” said Javier Deleito, Manager of Iberia Plus. “Giving our members more options for earning points is a large step in the right direction and we are excited to work with Points.com to keep our Iberia Plus program improving.”

Iberia Plus joins with Points International’s growing group of International partners, which include: British Airways, Air France/KLM, Airmiles UK, Alitalia, bmi, Lufthansa, SAS, Saudi Arabian Airways, Icelandair, Qatar Airways, and Virgin Atlantic, as well as an excess of two dozen different programs on Points.com.

Points International operates in partnership with reward and loyalty programs around the globe. All transactions are sanctioned fully by the program operators.

For more information on Points International Ltd. visit their company website: pointsinternational.com

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