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Players Network (PNTV) NexgenTV Platform Fuses Branded Channels, Social Community, And Interactive Marketplace

Jul. 24, 2013 10:47 AM ETPNTV
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Players Network has developed the ultimate interactive multimedia framework for their marketing partners to deliver finely tuned, professionally produced, branded content to their communities which have already established themselves around exciting venues, hot personalities, and niche lifestyle markets.

The company's propriety NexgenTV Enterprise Platform was engineered to solve the problem created by a permanent change in the way we consume television and digital media in this age where video needs to land everywhere, from computers and mobile devices, to gaming consoles and tablets. NexgenTV was designed from the start to be scalable enough to help easily create hundreds of digital networks on the fly for any lifestyle or brand imaginable, while still having the end-user engagement, distribution, marketing, and monetization muscle to put venues like YouTube or Netflix to shame in terms of what they can offer the content providers and users.

Players Network's initial foray, a network designed to help prove out their business model, RealVegasTV.com, exploits a vast wealth of untapped, high-value content in the Las Vegas market, including the company's own huge M3X Media library, containing over 1.5k titles (15k hours of original and licensed programming). Launched as a free online channel focusing on Vegas Insiders, RealVegasTV debuts with shows like the original reality series, Naked Empire, that goes up close and personal with hitherto reclusive owners/operators of an adult empire consisting of nearly 100 gentlemen's clubs and adult shops around the world.

Niche market programming capability with network-scale production and true everywhere distribution is just the foreground with PNTV's sophisticated platform though; deeper into the framework we have comprehensive engagement performance analytics via the company's proprietary software that can pull back all the content creation, usage, and deployment data. Moreover, the non-interactive cable and satellite content, or content that hits places like Hulu, is formatted to drive viewers back to the brand, business, or celebrity's custom environment where those viewers can then make transactions with the click of a button.

Such digital lifestyle destination channels as RealVegasTV take full advantage of existing consumer brand loyalties, giving fans an all-access pass to celebrity insiders in the sizzling hot Las Vegas worlds of adult entertainment, gaming, and nightlife, as well as exciting shows and sporting events, all within a monetization and merchandising-centric environment that presents consumers with highly-relevant eCommerce choices. PNTV's NexgenTV concept smashes the leading problem that plagues all existing television networks, generating continual traffic and consistently active members/subscribers, using a model that not only plays off the cachet value of an established brand's community really well, but enables marketing partners to supercharge engagement metrics at the venue by participating in special membership offers to their patrons. Driving patrons to the online portal via such outreach, in a setting where they are keen to take advantage of special membership offers, is highly cost-effective means generating revenue.

Having people out at events with an iPad talking to patrons, introducing them to unique offers that are only available to community members, is a huge angle. With participants getting access to special deals in a membership environment, it's somewhat like Groupon, but with an actual business model and community-based virtual currency after the style of today's massive multiplayer online gaming environments like those developed by Zynga.

Take Frank Marino's DIVAS show on RealVegasTV for example, the live show brings in around 700 people a night and at only 43% (300 people) engagement from the audience on 32 shows per month, that's around 115k members per year off this one asset alone. Even with only a handful of marketing partners, PNTV is now poised to develop a sprawling, highly-engaged membership base of around 3 million users per year who are already consuming the products related to a given asset. Extensive test-marketing makes it very clear that people who've already made a commitment to spending money on a show or at venue return 48% plus engagement from such on-site offers and if you also entice such interested parties with a unique brand-themed clip every month, the long-term engagement retention levels are much higher.

Marketing partners who use the platform and services will get a huge discount from PNTV as well and the company will help collect the names of patrons who come into the business, doing the granular, high-fidelity marketing research most companies aren't doing anyways, in a sense becoming part of the partner's marketing department. Because marketing partners are also content partners, the monetization returns are also superb. With over 89M people in the U.S. watching an estimated 1.2B videos daily, the fact that 96% of these online viewers are also eCommerce spenders should make the baseline revenue potential apparent to even the lay investor.

The entire spectrum of content is up for grabs here, with the broader horizon of potential partnerships stretching out across every lifestyle category frontier, from cooking to extreme sports and investors would be wise to remember that PNTV is the company that essentially pioneered the first VOD channel (Video on Demand) with industry-giant Comcast eight years ago in a tenured partnership (these guys know the business). In fact, CEO of PNTV, Mark Bradley, basically created the first digital television network on earth, even back before A&E broke with industry tradition and took the leap to from tape to digital, having the vision to bundle together some of the industry's very first fileservers and software to do in-house station programming for hotels in Vegas. A further testament to PNTV's visionary leadership is CCO, Michael Berk, who created and executive produced "Baywatch," the most popular series in television history before the multi-show Law & Order came along.

It cannot be emphasized enough how much of a game-changer this NexgenTV platform is for potential marketing partners with established brands and personalities looking to engage with their respective audience via branded channels, as well as generate revenues streams in a multiplicity of ancillary vectors they've never even considered before. With a distribution footprint that hits anything with a browser via their own Blinkx, Google, Hulu, Yahoo Video, and YouTube channels, as well as a whopping 24M homes via their own broadband network and Comcast, PNTV has the distribution pipeline to make this concept really work given time, especially as more and more consumers cut the cable and go to online content amid an explosion of mobile device and Smart TV usage. More importantly, because of the interactive, eCommerce-enabled environment online where the designers have more control over the end-user experience, advertising outlays are not wasted on commercials that the user will merely TiVo/DVR their way around anyhow.

YouTube and Facebook can help celebrities and personalities within a given lifestyle brand area as a marketing vehicle, but other than that, these platforms offer little if any real returns. A NexgenTV channel on the other hand takes advantage of social media and other points of contact with the audience, giving these personalities a branded channel destination where video content is juxtaposed with a virtually unlimited number of embedded retail stores, where products appearing in the video can be purchased easily. PNTV's entire growth strategy revolves around partnering with people that have a great existing audience and providing them with all of the production, marketing, and distribution they need to create an interactive channel using the company's turnkey platform, with the partner taking as much, or as little control/management of the platform's backend as they like.

For more information on Players Network, visit PlayersNetwork.com

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