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Rainbow BioSciences Corp. (RBCC) Sees Canadian Market As Potential Opportunity To Expand Biotech Initiatives

|Includes: Rainbow Coral Corp. (RBCC)

As part of its broader strategy to secure a firm and competitive footing in the $232 billion personalized medicine market, Rainbow Coral Corp. has identified Canada as a potentially lucrative market for opportunities and partnerships that could lead to profitable new medical technologies and innovations.

"In spite of its world-class healthcare system, Canada remains a highly underdeveloped market for personalized medicine products, services and innovations," RBCC CEO Patrick Brown stated in the press release. "Our research indicates that some forward-thinking investment there could lead to big returns for our company as we work to deliver new cutting-edge tools for the future of global medicine."

RBCC is already executing an aggressive strategy for market penetration in the United States. The company recently signed a joint venture agreement with TheraKine Ltd., the developer of a revolutionary, sustained-release drug delivery platform designed to make the local delivery of biologic agents and small molecules safer, more effective, and more convenient.

In addition, RBCC's joint-venture partner, Nano3D BioSciences, has entered into a distribution agreement with St. Louis-based scientific products distributor MIDSCI to sell its revolutionary BioAssembler product line in the multi-billion-dollar U.S biotechnology market.

"It's a wide-open market with unlimited potential for growth," Brown said.

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