NanoTech Entertainment and Hannover House have launched a beta-test of the new channel for independent films via the companies' IPTV/OTT venture, VODwiz. The initial test launch will feature more than 50 films exclusively from the Hannover House film library. The library will continue to expand the channel by adding more film and video titles in the coming weeks and months to create a library of more than 2,000 films.
The channel is initially available on the Roku platform for viewing on Internet-connected televisions, but will expand to computers, mobile phones, and tablets in coming weeks. The VODwiz titles and platform will also be available as a stand-alone video-on-demand Web site, VODwiz.com, which Hannover House and NanoTech plan to launch in August.
"We were excited when Hannover House selected our technology as the platform to launch VODWiz. We believe that we are in the midst of a fundamental paradigm shift in how people consume their content, with on-demand programming becoming the essential delivery mechanism," Jeff Foley, NanoTech CEO stated in the press release. "Consumers no longer want to rely on a single distribution point or method for viewing and by having a library of unique titles, available on a variety of platforms will make VODwiz a great success."
Initial pricing under the pay-per-transaction business model will make films available for $1.99 or $2.99, with television series programming available for $1.99 per 90-minutes. Hannover House and NanoTech say they will explore a variety of consumer promotional offers, including free movies, multi-title discounts, and the possibility of a monthly subscription based option.
"Our goal is to establish the brand as the go-to source for consumers seeking the widest variety of films on the Internet and television. By having Video-on-Demand content available on our website, as well as most Internet connected devices and televisions, we are able to use the most popular state of the art methods in which consumers view content," said Hannover House CEO Eric Parkinson.
Hannover House President Fred Shefte noted that Video-on-Demand Web sites and new IPTV formats have created an opportunity for a virtual mega-video-rental store - an opportunity that the companies fully anticipate taking advantage of.
"As consumers adapt the ease of streaming content directly into their homes or mobile devices, we want to build VODwiz as a dominant location for the widest variety of programming. Most of the major V.O.D. sites at present are only offering major studio blockbuster films and a handful of independent, esoteric or foreign films," concluded Shefte. "We see no logical basis for why VODwiz cannot become the virtual equivalent of a video super-store with thousands of interesting and hard-to-find films instantly accessible. We share the vision with NanoTech Entertainment, that the VODwiz Web site and the VODwiz IPTV-ROKU channel have the potential of becoming a major destination for entertainment consumers."
For more information on NanoTech Entertainment, visit www.NanoTechEnt.com
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