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Artisanal Brands, Inc. (AHFP) Forms A Marketing Partnership With Admiral Imports

|Includes: Artisanal Brands, Inc. (AHFP)

Artisanal Brands markets and distributes its artisanal premium cheese line of specialty, artisanal, and farmstead cheese products. The company also sells other related specialty food products under its own brand to food wholesalers and retailers, as well as directly to consumers through its catalog and website. Its products are available in locations in New York City, in addition to exclusive wine and liquor retailers in New Jersey and Connecticut.

The company announced today a marketing partnership with Admiral Imports, a New Jersey-based importer and marketer of premium wines and spirits. The two firms will begin this week cross-marketing cheeses and wines using Artisnal's four-colored, consumer-friendly Artisanal Cheese Clock pairing system.

Wine and liquor retailers in the region will be offered a dozen different wines, ranging from lighter to stronger, to help consumers pair the wines with the range of artisanal cheeses with varying flavor profiles of mild to strong. The two companies will promote this new type of consumer wine and cheese experience through an email and in-store demonstration campaign.

The goal of this marketing campaign is to have consumers enjoy extraordinary culinary experiences in their own homes through simply making the right choices when it comes to pairing the right cheese with the right wine. For additional information about Artisanal brand cheeses and this new partnership, please visit www.artisanalcheese.com.

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