Smack Sportswear (SMAK) And Phiten USA Team Up To Provide High-Tech Sports Apparel Line

Aug. 08, 2013 5:31 PM ETSMAK
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Today, athletic apparel brand Smack Sportswear announced that it has signed a partnership agreement with Phiten, innovator of titanium necklace and precious metal-infused sports accessories. The agreement marks the first exclusive license any company has had in combine Phiten's AQUA-METAL™ technology with its clothing.

"We are excited to partner with Smack," said Joe Furuhata, Phiten USA's Vice-President. "Smack is an accomplished brand and we have great trust in their ability to create quality products with our technology."

Made with high-end fabrics, Smack's new "Phitenized" line will range in price from $39.99 - $89.99 USD and will be available in three categories: Beach, Team, and Core Performance apparel. The garments will feature Phiten's AQUA-METAL technology, which involves microscopic metals broken down into microscopic particles. The moisture wicking technology and other high-tech properties help athletes excel during physical activity and also support a healthy and active lifestyle.

"Phiten's accessories are worn by thousands of professional athletes worldwide to help them perform at a higher level," said Bill Sigler, CEO of Smack Sportswear. "With Phiten as our partner, we have a chance to introduce the most innovative technology into fabric since moisture wicking was introduced in the 90′s. It could revolutionize the industry."

Smack plans to launch its volleyball apparel first, but will expand the offerings to other sports such as baseball, softball, and soccer. Distribution will primarily be through team dealers and retail chains. Smack will launch a Kickstarter campaign in late August 2013 to expand the line's production, promotions, and distribution.

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