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Augme Technologies, Inc. (AUGT) Announces Official Name Change To Hipcricket, Inc., Begins Trading Under New Symbol

|Includes: Hipcricket, Inc. (HIPPQ)

Today, interactive media, mobile marketing, and mobile advertising technology and services leader Augme Technologies announced the change of its name to Hipcricket, Inc., effective as of the close of business today. The company's common stock will be henceforth quoted on the OTCBB and OTCQB under the new symbol "HIPP." The company intends to conduct business under the name Hipcricket going forward.

This formal name change is intended to more accurately reflect the vision, operations, and long-term goals of Augme Technologies. The company believes the Hipcricket name will provide broader market appeal, recognition, and scalability to foster growth and build long-term brand equity moving into the next chapter of business.

In connection with this name change, a new program will be introduced that will allow users to receive Hipcricket press release and coverage updates via text message directly to their mobile devices. To opt in to this program, text "NEWS" to 24474.

Augme Technologies, soon to be known as Hipcricket, is the provider of a unified mobile engagement platform that drives awareness, sales, and loyalty. The company's AD LIFE platform has been used by internationally recognized brands and agencies to power more than 250,000 campaigns across SMS, 2D/QR codes, mobile Web sites, advertising networks, social media, and branded apps. Headquartered in Kirkland, Wash., the company also has operations in New York City, Atlanta, Dallas, Los Angeles, San Francisco, Chicago, and Miami.

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