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Augme Technologies, Inc. (AUGT) Receives Two Major Patents that may Lead to Major Expansion in the U.S. Market

|Includes: Hipcricket, Inc. (HIPPQ)

Augme Technologies, Inc. is a company on the rise. Headquartered in New York, New York, Augme has quickly earned a reputation by providing strategic services and mobile marketing technology to leading consumer and healthcare brands. Today, Augme took a major step towards prominence with the announcement that they have bolstered their intellectual property portfolio by receiving Notices of Issuance from the United State Patent and Trademark Office (“USPTO”) related to two different patents that were filed originally by JAGTAG, Inc. prior to the company’s acquisition on November 9 of this year.

The first patent is titled “Apparatuses, Methods and Systems for Information Querying and Serving in a Virtual World Based on Profiles,” USPTO Patent Number 8,069,168. With this patent, Augme has pursued an aggressive first-to-market strategy regarding this type of in-game virtual mobile marketing and content delivery, as exhibited in its successful program with THQ/Homefront and Ubisoft involving in-store campaigns for the popular Michael Jackson Experience, Assassin’s Creed, and Rocksmith video games. This issuing patent further establishes Augme as the owner of underlying technology that enables the implementation of mobile marketing solutions within virtual environments that are driven by Augme Technologies’ flagship AD LIFE™ software-as-a-service (“SaaS”) platform.

The second issuing patent is titled “Apparatuses, Methods and Systems for Information Querying and Serving on the Internet Based on Profiles,” USPTO Patent Number 8,069,169. The issuing claims detail the implementation of apparatuses, methods, and systems for information querying and serving on the mobile and consumer Internet based on profiles. Using this invention, information and/or advertisement providers are able to leverage profile information to deliver content to users of the mobile Internet based upon context, demographics, and behaviorally targeted parameters. The invention will enhance the proprietary feature sets offered by the AD LIFE™ platform and the operations of recently-acquired Hipcricket which, according to the leading wireless research firm Frost and Sullivan, “has emerged as the preferred provider of high-impact mobile marketing solutions in the United States.”

Nathan T. Bradley, whom serves as the company’s Chief Technology Officer, stated, “The acquisition of JAGTAG’s patent portfolio has provided a swift and substantial return to our Company in the form of new and highly sought-after patents that contribute significant value to Augme’s intellectual property initiatives. These key claims issued from the USPTO further strengthen our first-mover advantage in the field of mobile marketing technology.”

Currently, Augme Technologies is trading in the $2.17 range. With the breaking news of these new patents and an array of technology within their corporate pipeline, Augme Technologies may soon capture the attention of institutional investors.

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