Leading mobile entertainment platform YOU On Demand Holdings announced that it has distribution agreement with Huawei, an information and communications technology solutions provider.
Huawei is the third-largest global smartphone manufacturer to offer feature films through YOU On Demand's newly launched mobile app, YOU Cinema. Starting Monday, November 11th, the YOU Cinema App will come preloaded on Huawei Mate smartphones and will feature titles from YOU On Demand content partners, including Paramount Pictures.
Engineered to offer a first-class mobile viewing experience, the Mate will be marketed to Chinese consumers as the "Movie Phone." Owners of the device will be the first in China to experience YOU Cinema's extensive and groundbreaking movie service.
Huawei will host an official launch event on November 8, 2013, in Beijing to promote the YOU Cinema movie App on the Huawei Mate, with representatives from Huawei and YOU On Demand scheduled to attend the event.
"We are extremely proud to be chosen by Huawei for this strategic partnership. This partnership marks the next step in YOU On Demand's commitment and goal to provide rich and diverse content to customers anytime and anywhere on a wide variety of platforms," said Weicheng Liu, YOU On Demand's CEO. "It has always been our mission and focus to deliver the best user experience via digital cable television, IPTV and OTT Video On Demand. This cooperation with Huawei expands our services into mobile phones, which will become the centerpiece of consumer content consumption on multiple screens across multiple platforms."
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