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American Apparel (APP) Increases Presence in UK with New Store in London

American Apparel, a Los Angeles based vertically integrated manufacturer, distributor and retailer of branded fashion basic apparel, today announced that it has opened its 18th location in the UK at the Westfield London. The mall attracts nearly 30 million people each year. In the new Westfield London location, American Apparel will sell both women’s wear and unisex styles ranging from basics and staple garments to more high end fashion pieces and seasonal outerwear. This new store is only one piece in an expansion effort in the UK and Europe.

“Westfield London is one of the largest shopping centers in all of in the United Kingdom and we’re thrilled to be there. The people of London have always demonstrated a deep understanding of our brand. We’ve had great success together in Westfield Malls across the US and opening with them in London will be a significant addition to our foothold there. We’re pleased to have the opportunity to serve a new set of customers and expand our offerings for those already shopping at our stores,” said Marsha Brady, a creative director for American Apparel in a press statement.

American Apparel, with approximately 11,000 employees and 249 retail stores in 20 countries, went public in December 2007 following a merger with Endeavor Acquisition Corp. It is best known for its cutting-edge advertising and products that attract young adults and people of all ages. Being branded as a Downtown LA company has increased its name recognition and helped it to achieve a cult-like status. American Apparel does most of its knitting, dyeing, sewing, photography, marketing, distribution and design in its Los Angeles facilities without the use of many offshore contractors.

For more information on American Apparel, please visit americanapparel.net

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