The Aristocrat Group reports its increasingly popular premium brand vodka recently enjoyed some good PR exposure at the testing runs of a major racing event.
Partnering with an international race car team, the company's RWB Ultra Premium Handcrafted Vodka was featured in testing runs at the Prototype Class sessions for the IMSA TUDOR United SportsCar Championship. Specifically, the vodka brand is obtaining exposure by being on Project Libra's No. 15 RWB Vodka Roush Yates-powered Radical SR9. Fox Sports will be handling the televising for this circuit's inaugural season, with some 12 million unique viewers projected to watch the broadcasting.
"This is the type of exposure that can elevate the RWB brand," The Aristocrat Group's CEO Robert Federowicz said. "A lot of viewers will see the RWB Project Libra car this season and be able to associate our top-shelf vodka with premier international racing."
Last month, RWB Ultra Premium Handcrafted Vodka also enjoyed widespread brand exposure to one of its target demographics at the Sebring International Raceway in Sebring, Florida. Since its launch in September, the vodka has been seeing steady sales, with a second shipment being made for holiday seasonal demands.
A gluten-free vodka, the product won a notable SIP Award and is available in the online store of Spec's, the nation's leading alcoholic beverage distributor, as well as in its stores in Dallas and Houston. The vodka is also increasingly being adopted in upscale bars, restaurants, and clubs in Houston. These two metropolitan areas are two of the top ten domestic markets.
Via its brand management division, Luxuria Brands, the Aristocrat Group looks to develop a portfolio of premium luxury goods, including top-shelf, distilled spirits. The company targets domestic alcohol markets for maximized profitability and shareholder value.
For more information, visit: aristocratgroupcorp.com
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