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ChromaDex Corp. (CDXC) BluScience Line Hits Shelves of Large National Retail Drug Store Chains

|Includes: ChromaDex Corporation (CDXC)

ChromaDex Corp., an innovative natural products company that provides proprietary, science-based solutions and ingredients to the dietary supplement, food and beverage, cosmetic and pharmaceutical industries, is now selling its BluScience line of dietary supplements in one of the largest retail drug store chains, which has more than 8,000 stores throughout the United States.

This national chain will carry BluScience’s HeartBlu and EternalBlu products by the end of the first quarter, with MemoryBlu and Blu2Go slated for availability by the end of the second quarter.

“This additional retail distribution will complement the existing availability of BluScience at GNC. Given the favorable response we are hearing from mass merchant retailers, our goal is to have BluScience available at more than 25,000 retail outlets by the end of 2012. The Q1 national rollout of the product is being matched by a comprehensive television, print and online advertising strategy with a focus on developing education and awareness around the benefits of both pTeroPure and our BluScience line of retail products,” Ann Deren-Lewis, vice president of marketing of ChromaDex, stated in the press release.

The novel ingredient in the BluScience line is ChromaDex’s proprietary, patent-pending pterostilbene, which the company brands as pTeroPure®. pTeroPure is a nature-identical formulation of the antioxidant compound pterostilbene found naturally in blueberries.

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