Saleen Automotive, an American specialty manufacturer of high-performance vehicles, technical performance parts, lifestyle accessories and apparel, reports that it has retained Havas Edge, an award-winning advertising agency, to represent Saleen in a dynamic new ad campaign.
As the largest integrated full-service direct response agency in the United States, Havas has a proven track record of helping clients succeed. The agency's past and current client base includes DIRECTV, Intel, Select Comfort, AT&T, Citibank, Bank of America, St. Jude Children's Hospital, Bosley, Royal Caribbean, Cancer Treatment Centers of America, The Hartford, Visa, Lexmark, Vista Print and more.
Havas' edge comes from utilizing a media-agnostic, results-oriented approach, supported by the agency's portfolio of assets, market size, analytic tools, and capabilities.
"We are very pleased to be in the capable hands of Havas Edge whose reputation as a transcendent advertising agency capable of lifting leading brands to new heights validates its acumen," Steve Saleen, CEO of Saleen Automotive, stated in the news release. "As we continue to build some of the most incredible vehicles manufactured in the United States, we believe that Havas is the right choice to carry our message to the general public, capturing attention and interest with their novel approach to positioning and messaging."
Steve Netzley, CEO of Havas, duly noted Saleen's reputation in the automotive market.
"Saleen and Saleen Automotive are truly legends of the automotive world, a master brand synonymous with performance and style who we feel privileged to partner with," said Netzley. "I am confident given the ambient appeal and historic popularity of Saleen's product line that Havas Edge can work with the impressive team at Saleen Automotive to take the brand to an all-new level while building off the incredible legacy they've achieved."
For more information visit saleenautomotive.com
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