OBJ Enterprises, Inc. (OBJE) Building New Revenue Streams With In-App Rewards
Seeking Alpha Analyst Since 2008
Today, OBJ Enterprises announced it is working to leverage an up-and-coming market dynamic for generation of new revenue streams: offering redeemable, in-mobile-app rewards.
While a few market leaders have encountered success in this area, there are some surprises as to the companies which have been successful in discovering new ways to monetize their apps. For one, Pizza Hut has emerged as an innovator in creating and monetizing in-app rewards. Specifically, it created an Xbox 360 app in which users could earn up to 1,000 redeemable Gamerscore points via performance actions including ordering using the takeout menu, requesting extra dipping sauce, and many other actions. Thus, Pizza Hut was successful in "gamifying" its pizza-ordering experience.
Just this week, Pizza Hut announced that it had sold $1 million worth of pizza through its Xbox 360 app in less than four months after its launch in April 2013. Of all whom ordered in-app, 11% of users had never ordered from Pizza Hut before. OBJ Enterprises is working to create a similar monetization model for upcoming mobile gaming titles, in which mobile users can redeem points and achievements they obtain in these apps for real-world coupons, products, special offers, and more. These special deals would be supplied by corporate partners, which would then purchase these leads as well as critical marketing insights gained in-app from the leads' playing experiences.
"By partnering with businesses that want to market their offerings to the rapidly growing number of mobile gamers, we can help connect gamers with hot deals on the products they use anyway and drive new customers to worthy providers," said OBJE CEO Paul Watson.
OBJ Enterprises continues to develop new strategic partnerships and innovative gaming titles for the global mobile gaming industry via its wholly owned subsidiary, Obscene Interactive. The company is looking to build a portfolio of popular gaming titles crafted to appeal to a broad audience of consumers all over the world, supporting multiple mobile platforms for maximum marketing value.
For more information, visit: ObsceneInteractive.com/investors
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