Genius Brands, a global brand management company dedicated to providing entertaining and enriching content toddlers to tweens, has entered into an exclusive supply chain services agreement with Sony DADC, the optical disc manufacturing and fulfillment arm of Sony.
Per the agreement, Sony DADC will provide CD, DVD and BD replication, packaging and distribution to Genius Brands International's direct customers.
"Physical media, such as CDs, DVDs and Blu-Ray discs, are still the major component for the worldwide entertainment market, particularly among children," Paul Scott, executive vice president of sales and marketing at Sony DADC, said in the news release. "We are delighted to have the opportunity to work closely with Genius Brands International team to actively support and grow their business."
The agreement provides Genius Brands with a viable way to enhance brand awareness and expansion.
"Our collaboration with Sony DADC will be important to the growth and expansion of Genius Brands International. By streamlining our direct-to-consumer distribution process, we're taking steps to ensure timely access to the vast array of Genius Brands content," Andy Heyward, chairman and CEO of Genius Brands stated in the news release. "We are thrilled to be able to leverage Sony DADC's world class services and ability to deliver a strong rollout both today and in the future."
Genius Brands said it is also in discussions with several third-party distributors for the delivery of BD, DVD, and CD productions into the retail marketplace, as well as for the digital delivery of content directly to consumers.
For more information visit babygenius.com
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