Mass Hysteria Entertainment Company is a multi-media entertainment company created to produce films with an interactive component. The company believes their proprietary technical innovations to the theatrical experience will herald the next iteration of cinema for the 21st Century. The first stage of their blueprint is to transform the theatrical experience, from passive to engaged, by encouraging the audience to interact with the film through web-enabled smart phones offering a dynamic range of proprietary in-movie features including gaming, texting, contests, and additional content.
Founded in 2005, the company's objective is to immerse the audience fully in their movie. Formerly known as Michael Lambert, Inc., the company changed their name to Mass Hysteria Entertainment Company, Inc. in July 2009. They did this to reflect their new business plan to produce theatrical films for the youth market. Daniel Grodnik, a veteran motion picture producer and the former Chairman/CEO of National Lampoon, Inc., manages the company.
Mass Hysteria Entertainment focuses on the provision of a hybrid entertainment that uses movies as a destination and combines them with hand-held devices, the Internet, and live theater. Young adults who go to one of the company's movies will be encouraged to participate in on screen activities, all as part of the shared and personal experience. The company believes that movies today for young adults have to be a destination point. They are working so their proprietary and interactive content will help create the destination experience.
Mass Hysteria Entertainment most recently completed production in Louisiana on "CARJACKED" starring Maria Bello and Stephen Dorff. Anchor Bay acquired domestic and English speaking territories, and CMG is selling the picture globally. In addition, Mass Hysteria recently acquired the rights to the romantic comedy "SLEEPING TOGETHER" written by Steve Smith and Phill Traill, which Traill will direct. In late November 2011, they acquired the rights to "BAD MONDAY," an action thriller written by Richard Taylor and being produced by Daniel Grodnik for Mass Hysteria Entertainment.
Earlier this month, Mass Hysteria Entertainment announced that they acquired the rights to the action thriller "THE BOILING POINT" written by Joshua Courtade and Ryan Leeder. Daniel Grodnik (POWDER, BOBBY) is producing for Mass Hysteria with Barry Brooker and Stan Wertlieb executive producing for Grindstone Entertainment. The start date is tentatively scheduled for late spring of this year.
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