Southern Products, a U.S. manufacturer of flat-panel televisions, today announced that as of April 20, 2012, the company was approved for a joint listing on the Berlin Stock Exchange (NYSE:BSE) under the symbol ZSP. Southern Products also currently trades on the OTCBB, and said it chose to extend its trading platform accommodate its European shareholders and investors.
Southern Products noted several benefits to its dual listing on the BSE, including expectations it will improve the company's image, reputation, and prestige on a global scale; expand the company's ability to raise equity or debt financing; increase trading volume and liquidity; improve shareholder relations; and enhance overseas visibility among both investors and consumers.
The company retained Continental Advisors (Lux), knowledgeable in European Investments and trading and Continental, to arrange for the dual listing.
Andreea Porcelli of Continental Advisors agrees with the sentiment.
"Dual listings, sometimes called Cross-Border listings, literally open up an entirely new world of funders, investors, liquidity and potential shareholders to a company," Porcelli stated in the press release. This dual listing will allow Southern Products to better serve its present and future European investors."
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