Friday, Real Estate Contacts announced that it has expanded its online social media campaign, choosing Facebook as the primary social media channel. Real Estate Contacts believes Facebook offers an unparalleled marketplace for home sellers and homebuyers to easily get market and home information through a communication method with which they are familiar.
"Our research and testing has shown Facebook is a great match for our real estate demographic of real estate agents, brokers, homeowners and individuals looking to purchase homes," commented Robert DeAngelis, President and CEO of Real Estate Contacts. "There are multiple social media platforms available - Google +, Twitter, MySpace, Ning and LinkedIn to name a few. But, we believe Facebook offers the best return on investment for our marketing dollar as well as a platform for continued communication with our clients and prospects."
Facebook has several key functions that will help Real Estate Contacts connect the real estate broker, buyer, and seller social eco-system. Wall posts allow users to communicate with clients and friends; news feed management allows REAC and its users to receive as much or as little information and updates from the real estate topics that they choose; the photo and video upload tool provides an inexpensive way to communicate with a large or small database quickly and easily; and, realtors can capitalize on traffic by posting information and links through the posted items feature.
"Facebook has 900 million users. Over 500 million login in everyday. That's just too big to ignore and REAC is taking advantage of this global opportunity," continued Mr. DeAngelis. "The functionality and ease of use is proving to be a winner with our growing user base."
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