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OPTIMIZERx Corp. (OPRX.OB) Inks Agreement with MedAsset to Utilize Virtual Patient Support Center

OPTIMIZERx Corp., a medical and healthcare platform provider, yesterday announced it has signed an agreement with MedAssets Supply Chain Systems to allow MedAsset healthcare provider customers access to OPTIMIZER’s Virtual Sample & Support Cabinet from their computer desktops.

SampleMD is a downloadable virtual “Patient Support Center” that gives users access to a pool of national network of pharmacies to obtain sample vouchers and prescription co-pay coupons. The platform allows doctors and staff to more efficiently search, select and print or e-send sample vouchers, prescription co-pay coupons and other support information online.

“With more health systems limiting or restricting the use of samples and pharmaceutical representative access, we look forward to offering SampleMD’s innovative platform as an alternative to minimize workflow interruption within healthcare facilities while maximizing patient savings and compliance to needed medications,” Mark Miriani, president of MedAssets stated in the press release.

In the busy and time-sensitive pharmaceutical industry, SampleMD offers physicians a quick way to allocate, administer and track samples and prescription co-pay savings, eliminating the need for physicians to store physical drug samples.

Doctors can also review a drug’s status in the patient’s insurance plan to determine how much of the product is covered or reimbursed.

“The pharmaceutical industry has many outstanding programs to help patients start and stay on their medications. Unfortunately many physicians do not have access to them or are looking for an easier, more appropriate way to review and distribute them in compliance with their organization’s current goals and procedures. Working with MedAssets allows us to leverage SampleMD’s virtual technology to customize a solution that works for the healthcare provider and the patients they serve,” said David Harrell, chairman and founder of SampleMD.

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