eDoorways Corp. announced this morning that it is experiencing a positive market response for its Internet based service offering, eDoorways.com. The company is currently in the process of closing several significant revenue generating agreements associated with PowerKey channels.
eDoorways believes its strong initial marketing success is a result of the recent unveiling of PowerKey channels at South by Southwest (SXSW). The company began its initial marketing campaign at the SXSW exposition and tradeshow in Austin, Texas in mid March. According to eDoorways, the reaction to PowerKey channels was extremely positive, with a number of large organizations indicating their desire to create channels.
Gary Kimmons, CEO of eDoorways, stated, “A PowerKey channel is a specially-dedicated channel now available to interested individuals, businesses, organizations, special interest groups and associations. It enables groups of people with common interests or business affiliations to have a specific environment to find and interact with each other. For example, a car club that wishes to provide a new level of service and connectivity to its members can do so with a PowerKey channel. With the PowerKey channel, the club can offer its members unlimited PowerKey usage, chat interactivity, and in the near future, media exchange and two-way video streaming. This is a unique and highly attractive package, with many companies seeing a new, innovative way to reach and service their market.
Kimmons added, “A PowerKey channel can be public, where anyone can have the option of joining, or they can be private where the member list will be controlled and only visible to the members of that channel.”
eDoorways believes that PowerKey channels can help in the execution of a viral marketing context. The primary driver of the eDoorways collaborative platform is that there is an opportunity for people to connect and engage in beneficial commerce and discourse, regardless of whether they know each other. eDoorways is marketing its PowerKey channels to large businesses and entities with constituents already having a strong, established reason for collaborating.
Ann Collins, eDoorways Social Media Consultant and Solve Project Manager, commented, “We’re negotiating several revenue generating agreements at this time with organizations bringing user lists as much as 20,000 members. These lists will ultimately allow us to garner substantial revenues from PowerKey rentals and in the very near term, additional revenue sources through subscription versions of the PowerKey channels. To date, many organizations have shown great interest in our subscription version; affording these major companies an interactive view of the PowerKey channel on their own website.”
It’s anticipated that PowerKey channel revenues will be strong, which will be generated through monthly fees for using channels and notification services. The Company believes that these fees can total at least $4,000 to $8,000 per month for each group of 10,000 people who chose to use a channel.
According to today’s press release, the company is already in the process of negotiating the closure of its first corporate arrangement — an arrangement that could deliver nearly 30,000 users to the first Powerkey channel.
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