Beyond Commerce Inc., a multi-faceted e-commerce solution provider, today announced the signing of a Letter of Intent to acquire WebYES! LLC, a leading online media and marketing services company. The transaction has been approved by the boards of both companies, and is expected to close within the next 30 business days.
Beyond Commerce has its roots in the 2006 development of BOOMj.com, a social network specifically designed to capture the Baby Boom market. BOOMj.com soon became the number one social network for that market. The company then created i-Supply.com, specializing in providing comprehensive e-commerce solutions and tools, allowing any website or social network to better monetize traffic. This was soon followed by LocalAdLink.com to better help consumers increasingly looking to the Web for local products and services. With its growing and proven e-commerce familiarity and capabilities, something it could now offer to others, the company integrated its operations under one flag, Beyond Commerce.
By acquiring WebYES!, which owns and operates a network of high-traffic web properties focused on finance, insurance, automotive products, and associated services, Beyond Commerce takes another big step in pursuit of a rapidly growing Web advertising market. The Internet currently accounts for 20% of all media consumption in the U.S., but advertisers still spend less than 8% of their budget online. Companies offering proven Web marketing tools, expertise, and results stand to benefit as that spending gap closes. WebYES! had $19.5 million in revenues, and $3.5 million in EBITDA in 2009. In the first quarter of 2010, WebYES! had over 2 million unique visitors to its several websites (including ZIPInsuranceRates.com, FastCashMatch.net, DebtMatch.net, FindYourCustomers.com, and APlusAutoProtection.com).
Beyond Commerce CEO, Robert McNulty, commented on his company’s goals. “To capitalize on this vast opportunity, Beyond Commerce has repositioned itself as a media company as well as a technology e-commerce platform provider. We are currently in discussions with several other media companies involved in mobile ad networking, online advertising and local advertising. These discussions could result in potential acquisitions totaling as much as $100 million in combined annual revenues, which would also include all the benefits and advantages of bringing together a number of experienced executives and professionals to manage and operate this exciting new combined entity. We believe there are numerous market segments in the ad networking, online advertising and local advertising space industries which are extremely fragmented. There is a tremendous amount of potential for unlimited growth opportunities for companies with a successful roll-up strategy.”
For more information visit BeyondCommerce.com.
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