Blue Marble Media Corp. announced today that, through their wholly-owned subsidiary, Blue Cree Company Ltd., they have been awarded a contract for a street cheering event for the Korean matches as part of the 2010 World Cup Soccer event in June. The World Cup this year will take place in South Africa, marking the first time that the World Cup is being hosted by an African nation. The order to Blue Cree was obtained from Hyundai Motor Company, the official host of the event. The event is organized by the Korean Football Association and sponsored by SK Telecom.
The cheering events are scheduled for June 12th when Korea plays Greece, June 17th when Korea plays Argentina, and June 23rd when Korea plays Nigeria. The events will take place at the Seoul City Hall Public Square with 400,000 people and are scheduled to begin prior to the match and continue throughout and after the match has ended.
Street cheering evolved in Korea during the 2002 World Cup when millions of Koreans wearing red T-shirts came out of their homes to cheer collectively on the streets for the national soccer team. According to estimates, 800,000 people flooded the streets for South Korea’s match with Poland, 1,500,000 for the South Korea-U.S. match and 2,800,000 for the South Korea-Portugal game. During South Korea’s quarterfinal with Italy, an astonishing 4,200,000 fans wearing red T-shirts were on the streets sending fervent messages to the players. The events are a great source of pride and nationalism for Korea as they are characterized by bonding together in an extremely organized manner without the typical aggressive behavior that often accompanies soccer fan gatherings of such a large magnitude.
Being attached to an event of such distinguished character and popularity presents Blue Marble with not only a large revenue stream, but also gives the Blue Marble the worldwide exposure that can lead to other contracts. Operating out of Seoul, South Korea for the last 8 years with average revenues around $10 million USD per year, Blue Marble is aligning itself to enter the North American markets. They provide integrated media systems with a team of specialists in TV commercial production, BTL promotion, advertising, film production, 3D contents, star management, drama production and investment. More information on Blue Marble and their operations can be found on their corporate website at bluemarblemedia.ca.
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