Mobile Internet technology company XcelMobility today introduced its Mach 5 LBS (Location Based Service) as an optional component of its Mach 5 browser accelerator product line.
XcelMobility reports that its flagship product, the Mach 5 "Xcelerator," provides the industry's fastest browsing experience available for mobile phones, tablet PCs, and laptops, having undergone testing by some of the world's largest cellular carriers and manufactures that confirmed its speed.
While the Mach 5 LBS is also a stand-alone product, the company says the service is enhanced when coupled with the Mach 5 Xcelerator.
Paired with LBS, the Mach 5 offers developers a platform that enables the deployment of high-speed LBS applications. XcelMobility says it has initiated discussion with cellular carriers, OEM manufacturers, and retail distributors for initial entry into the Asian marketplace in upcoming months, and that it plans to use the combined features as a development platform for future products.
The company notes that LBSs are relatively new, but that developers are recognizing the potential of the services and the wide variety of applications, such as turning on/off lights, unlocking/relocking doors as the user travels through a building, and automatically alerting travelers as they near popular venues based on social media platform reviews.
From a marketing stance, XcelMobility says LBSs are a means to execute profile-based marketing messages to users as they enter retail shopping environments.
"We are very pleased to announce our entry into the LBS market space. We believe this is the future nexus of application development and the need for speed just got even more important. Within the next few months we hope to carve out some new relationships with like-minded carriers and manufacturers in order to move the product into the public arena as quickly as possible," Ryan Ge, CEO of XcelMobility, stated in the press release.
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