The Aristocrat Group, a woman's lifestyle company with a focus on parenthood, today said it is targeting mobile app developers for acquisition and joint venture as it seeks avenues to leverage Apple iPad and iPhone technologies as tools to "empower women with innovative new resources."
ASCC's plan is to establish partnerships that can help it utilize the demand, functionality, and convenience of Apple products and distribution for multi-purposes. According to ASCC's market research, women control the majority of household spending. By tailoring mobile apps to the needs of women, the company envisions securing a valuable foothold in the household spending market.
"We're envisioning new apps that allow women to track their progress on a diet or in their finances, or new tools that help mothers go food shopping for kids with food allergies," ASCC CEO Cindy Morrissey stated in the press release. "ASCC is looking for potential partners who can help us make tablets and smartphones the most powerful tools in women's pocketbooks for achieving goals both large and small."
Morrissey further detailed the type of developers the company desires to partner with.
"We want to work with applications developers in the early stages of commercialization who will benefit from our help in bringing their products to a global market," she concluded.
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