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Lithium Drive: Shai Agassi on Green Transport in the 21st Century - Electric Cars tnr.v, czx.v, lmr.v, rm.v, alk.ax, sqm, cgp.v, abn.v, ura.v, nup.ax, usa.ax, srz.ax, fmc, roc, lit, li.v, wlc.v, clq.v, res.v, ree, avl.to, nsany, f, gm, rno.pa, dai, byddf

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  After the brilliant video from ABC with warning on Catalyst Peak Oil we have an elegant solution from Shai Agassi and his "better place" - where we all will be driving Electric Cars very soon.
  It is the best interview with Shai Agassi we have seen so far. Audio quality in this video is not the best, but content will keep you glued to the screens. As you remember, we start to express doubts in the commercial success of the "better place" approach, while always praising Shai Agassi and his company efforts to promote Electric Cars.
 Now we can think that recent relative "black out" from the mass media is actually the sign that the company can be actually taken very seriously by its competitors.
  For our Lithium investment ideas "better place" approach is actually can be the game changer - you need to have more Lithium batteries than the actual fleet of cars in order to keep the stock at the battery switching stations.
  Shai Agassi gives us real insight into his business model, Auto and Oil businesses. We think that he was more relaxed at this event then with his usual interviews. As a result we have this brilliant piece of insight into the real economics of Electric Cars, Auto and Oil industry. Please notice his remarks about China and Electric Cars and he talks about our iPod moment in Electric Cars as well!  
  Shai Agassi has pledged his own future to the "better place" instead of the CEO place at SAP - we will consider that it was the first wave of the real brain power transition into the future Trillion business of Electric Cars. Once it will be taken by Silicon Valley guys for real - we will have our Next Big Thing in action.
"Secretary Chu Announces New Funding and Partnership with Google to Promote Electric Vehicles. The Electric Cars investment space is getting hotter and big names are beginning to eagerly to pile in. The 5 million investment into the charging infrastructure from U.S. Department Of Energy could sound like a joke compare to China investing billions in Electric Cars or personal investments of some entrepreneurs in Lithium space, but it is one step at a time and names in this initiatives are more important than this amount.
  Once the guys from Google, Facebook and Twitter will move into 
Green Revolution our Lithium story will take off into parabolic rise - they have knowledge, technology and understanding that Electric Cars are the way forward. They will need to drive their kids to the soccer games after all, even after Peak Oil which is happening now. We do not know which one of them will make the next Coca Cola in Electric Cars space, but we will be ready with our Sugar business - Lithium will be needed for all of them."


Time magazine and Foreign Policy magazine recently named Shai Agassi one of the 100 most influential people in the world. Wired called him a "revolutionary". His company, Better Place, is rolling out a new model of all-electric cars predicated on providing consumers with a more affordable, more convenient personal transport alternative to petrol cars. The company will launch its service in Israel and Denmark in late 2011, and begin network deployment in Australia at the same time.
Deutsche Bank analysts reportedly concluded that the company's approach could be a "paradigm shift" that causes "massive disruption" to the auto industry, and has "the potential to eliminate the gasoline engine altogether." It's the global economic opportunity of displacing the $3 trillion oil market that's enabled Better Place to raise $700 million to date including a $350 million Series B round led by HSBC in the largest round of financing yet for a "clean-tech" company.
Better Place has partnered with Renault to produce electric vehicles with switchable batteries for consumers in Europe, beginning in late 2011. The company also has an agreement with China's leading independent car manufacturer, Chery Auto Ltd., to produce switchable battery electric vehicles in China, beginning in 2012."

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