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Reviews And Testimonials In The Modern Digital Age: The Importance Of Online Reputation Management

Sep. 07, 2019 5:37 PM ET
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The Bright Local media company survey from September a few years ago reveals that close to 80% of us rely on user reviews as much as a friend recommendation. This creates a reversal of the trend that is indicative of the influence of the Internet opinion on our decisions as consumers or citizens in general.

The internet allows us to enjoy the ranking of everything. From hotels, restaurants, cars, educational institutions, parties, apps and professional services as well.

For example, for great reviews and testimonials, visit Clint Arthur's reviews site.

We have a huge wealth of information based on the experience of others when we make a decision. Every decision.

And the question, like in the face of every other abundance - who should I choose? Who is the source of information, reviews and testimonials you can count on buying a car? Choosing a professional? Recommended restaurant? Who has information to rely on?

Indeed, it is primarily a question of reliability and your online reputation. And reliability is a fluid concept, not an easy one to prove, which depends mainly on the eyes of the beholder. 

A survey conducted by Maritz ranks the international sites that are considered reliable in terms of users, in terms of opinions expressed therein. The survey, among 3,400 users, ranks their level of trust on 13 sites, including Trip Advisor, Zagat, Google Plus, Yelp and Hotspot and more.

The survey finds that of all the major brands, on the global Internet, consumer confidence is in fact only two of them, that's all. Where is their reviews reputation management?

We are looking for the trust that on the Internet, like the Internet, everything is open to everyone, including self-testifying businesses or their competitors. And that's already a problem because usually, we will not recognize the writer. So what, anyway? What should we look for when relying on consumer opinion to make a consumer decision? What do I want from the opinion and most importantly - what do I want, as a consumer, from the platform - the site or app that gives me the experience of others?

Many experts have already appreciated the significance of reviews when they selected a company for cooperation. However, they themselves are not able to use customer reviews in their marketing and business strategies. But this could significantly increase their competitive advantage.

As a suggestion for you, for managing your reviews online reputation, find out if there are reviews on the Internet about you. If so, create a profile to monitor and respond to them. If not, tell about yourself on specialized sites.

After you started to follow consumer reviews, the main thing is not to stop. The more reviews you have, the higher your company will rank in the top on specialized sites. Ask to send reviews by e-mail, share them on social networks or instant messengers.

And do not forget that not only positive feedback will come in handy. Negative ones also need to be collected and turned into advantages.

Look into reviews of Clint Arthur for some reliable testimonials and reviews.

To sum it up, managing reviews and testimonials on reputable sites is an important task for every business owner.

Seeking Alpha's Disclosure: Past performance is no guarantee of future results. No recommendation or advice is being given as to whether any investment is suitable for a particular investor. Any views or opinions expressed above may not reflect those of Seeking Alpha as a whole. Seeking Alpha is not a licensed securities dealer, broker or US investment adviser or investment bank. Our analysts are third party authors that include both professional investors and individual investors who may not be licensed or certified by any institute or regulatory body.

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