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A must-read for anyone running a web site or investing in online businesses

I thought some of you would be interested in reading David Jackson's recent instablog post regarding Jacob Neilsen's recent article about how to measure a website's success and reducing bounce rates.  I highly recommend it and think you'll find it quite enlightening as well:

https://seekingalpha.com/instablog/3-david-jackson/9884-how-to-measure-a-website-s-success

Enjoy!