I recently stumbled upon this great post by Dominic Jones about how to get started on Seeking Alpha. Though much of it is intended for the IR community, most of the tips are valuable for any company or individual looking to build up a following and increase exposure. I would recommend this article to both authors and readers who would like to make the most out of Seeking Alpha.
A generous excerpt is below. Read the full article here.
Unlike most other social networks, Seeking Alpha gives you a lot of room to promote yourself and your company. When you sign up for an account, you can create a personal profile on the site that includes a photograph and biographical information about yourself. You can also add a profile about your company including a logo, contact information and links to your website. The profile area also asks you to describe your investment interests and trading style. Most public company reps will probably choose “Stocks – long” under Interests and “N/A” under Trading Frequency. You can edit and update your profile at any time. Just click the Settings button in the Seeking Alpha toolbar that appears at the bottom of your browser window. Rhonda Bennetto of TVI Pacific Inc. has a good profile on Seeking Alpha.
Commenting is an excellent way to make your presence on Seeking Alpha known to other users. Of course, commenting on articles about your company’s competitors can be tricky. Don’t use comments simply to promote yourself or your company — and never bash a competitor on the site. Instead, look for opportunities to add valuable industry context that can help other users. If you disagree with a post or someone else’s comment, say so and back up your argument with facts.
High quality, useful comments are likely to earn you attention from other users. They will likely click on your user name to learn more about you and might start following you as a result.Instablogs
The Instablogs feature gives you the ability to post full-length articles on Seeking Alpha. Unlike “Articles” which are reviewed by Seeking Alpha’s editors, Instablogs are not distributed to Seeking Alpha’s partner sites, such as Yahoo! Finance. However, you have the option to submit any Instablog to the site’s editors for consideration. You should always do this if you are responding to an editor-reviewed article about your company by another contributor. Seeking Alpha’s policy is to give public company responses equal prominence to the original article you are responding to, including distribution to partner websites.
A big positive with Instablogs is that you have total control over the content, including the ability to edit or delete a post. Conversely, editor-reviewed Articles typically cannot be removed once they have been published, so keep this in mind before you submit an Instablog to Seeking Alpha’s editors for consideration.
Since Instablogs are given less prominence on Seeking Alpha than other content, there’s less incentive for companies to want to use this feature unless they have a reasonable number of followers who will be notified each time they add a new post. However, it’s important to begin adding Instablog content as soon as possible because the posts will help other users determine whether to follow you.
Probably the biggest challenge for public company representatives is knowing what content to provide through the Instablog feature and how to write it. This is not a place to post news releases about material or even non-material events. Instead, posts should provide in-depth, factual background on your company, its products and the wider industry.
As much as possible, write your posts in the first person and link to third-party sources of information and context, including to your competitors. Companies operating in specialized industries likely have the best prospects for gaining traction through the Instablog feature because they can contribute information that is currently missing from the site. Indeed, being a successful Seeking Alpha contributor is very much about finding your niche and building expert status in it.StockTalks
StockTalks are Seeking Alpha’s version of Twitter messages. You have 140 characters or less for a message. I don’t really see much use for these except for drawing attention to Instablogs you might write. However, Seeking Alpha is giving StockTalks a lot of prominence on the site, so it’s worth exploring ways you might use them. The editors suggest using StockTalks to draw attention to new content you have posted on your website. This might be something worth exploring.