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True Leaf Pushes The Gas Pedal And Brings True Hemp To Europe

On the heels of the successful entrance into the US market, True Leaf Medicine International Ltd. (CSE: MJ) is poised to enter the European Market with their innovative True Hemp product line at next week's Interzoo in Nürnberg, Germany - the world's largest bi-annual exhibition of supplies for pets. True Leaf has partnered with Pet Horizons to facilitate the product launch in Europe as the consultancy and service firm has a proven history of developing and implementing European sales, marketing and distribution strategies for global brands, and will effectively act as the True Leaf sales and marketing team in Europe. When True Leaf participated at the Global Pet Expo in Orlando in March, numerous contracts with US distributors and retailers were signed, hence similar success may follow soon in regards to Europe. A second source of income may follow as Canadian health minister Jane Philpott announced last month that federal legislation to legalize marijuana will be ready in a year. Health Canada may grant a number of new marijuana production licenses to Canadian companies in due course.

With offices in Germany, UK and Spain, Pet Horizons Ltd. is an intergral part of business for many of its global clients, providing strategic advice and support while also managing their European business, building the distribution network and developing sales and distribution performance, acting effectively as their logistics, sales and marketing team in Europe. As CEO Darcy Bomford commented today, this is an ideal partnership as Pet Horizons allows True Leaf to expand quickly and effectively to Europe, so that in a relatively short period of time, pet owners across 2 continents can be served.

European Packaging Designs:

Last Friday, True Leaf closed a $738,000 financing and intends to use the proceeds for working capital to produce inventory, as well as for product advertising and marketing, whereas the company also plans to develop new products and to evaluate potential acquisitions within the pet industry. Bomford participated at this financing and increased his equity holdings by 2.9 million to 25.7 million shares, thus now controlling 49.1% of the company (total of 52.4 million shares issued and outstanding).

Today's press-release:

True Leaf Brings 'True Hemp' Pet Treats to Europe

True Leaf collaborates with Pet Horizons to unveil product for European distribution at Interzoo®, world's leading pet supply show

Vancouver, BC - May 17, 2016 - With successful US and Canada launches under its belt, True Leaf International Ltd. (CSE: MJ) (FRANKFURT: TLA) will soon offer its True Hemp pet treats for sale in Europe, unveiling the product - ready for sale - at the upcoming Interzoo pet supply exhibition May 26-May 29, in Nuremberg, Germany.

Interzoo®, the world's largest bi-annual exhibition of supplies for pets, including dogs, cats, horses and birds is renowned for showcasing innovation in the industry. In 2014, more than 37,000 visitors caught up with the latest in pet care at over 1,700 exhibitors from more than 60 countries.

True Leaf's product line, already receiving accolades for its innovative formulation and graphic design in North America, appears to be ideally positioned for the European market. "Europeans have always had an appreciation for high-quality natural products," said Darcy Bomford, True Leaf CEO. "In addition, hemp has been grown in some regions of Europe for generations and we're excited to use European hemp as a key component of our product lines." The company has already seen interest in the product line leading up to the show and expects significant demand as it rolls out across the European Union.

True Leaf has partnered with Pet Horizons to facilitate the True Hemp European launch. With offices in Germany, UK and Spain, Pet Horizons - which has a proven history developing and implementing European sales, marketing and distribution strategies for global brands - will act as the True Leaf sales and marketing team in Europe. "This is an ideal partnership," said Darcy Bomford. "Pet Horizons allows us to expand quickly and effectively to Europe, so that in a relatively short period of time, we're able to serve pet owners across two continents."

Pet Horizons is led by Bob Hanson and Malcolm Elam, each with 25 years consulting experience in the pet industry following careers in sales and marketing with Pedigree-Mars and the Quaker Oats - Pet Division. They are skilled in bringing new brands to market. "We're excited to partner with True Leaf as it launches its product line into Europe," said Bob Hanson. "We think that True Hemp is a unique and innovative product with proven functional ingredients. We look forward to introducing it to European pet owners and we think they'll like it."

For more information about TRUE HEMP™ and True Leaf at Interzoo, please contact:

Alison Ruks
VP of Marketing and Operations
P: 778 475 5323
E: alison@trueleaf.com

About True Leaf Medicine:
True Leaf Medicine International Ltd, through its wholly-owned subsidiary 'True leaf Pet', is entering the $60 billion pet industry with a line of hemp-focused pet treats and supplements marketed through natural pet health and veterinary channels in Canada and the US. The company has also filed an application under Health Canada's Marihuana for Medicinal Purposes Regulations (MMPR) to become a Canadian licensed producer through its 'True Leaf Medicine' subsidiary. It has passed through the preliminary and enhanced screening process of Health Canada's review and is currently awaiting security clearance and 'pre-licensing inspection' approval.


About True Leaf

True Leaf Medicine International Ltd., through its wholly-owned subsidiary 'True Leaf Pet', is entering the $60 billion pet industry with a line of hemp-focused chews and supplements marketed through natural pet health and veterinary channels in Canada and USA. The company has also filed an application under Health Canada's Marihuana for Medicinal Purposes Regulations (MMPR) to become a licensed producer through its 'True Leaf Medicine' subsidiary.

Hemp is Not Marijuana

True Leaf's pet product line contains hemp as one of the primary ingredients; providing the health benefits of hemp is what sets True Leaf apart from the competition. Hemp and marijuana are different varieties of the same plant species of 'Cannabis Sativa'. Marijuana plants contain high levels of THC. Hemp, on the other hand, is non-psychoactive and contains very little THC (less than .3% by law), but certain cultivars contain cannabidiol (NYSE:CBD). Hemp seed oil, a major component of hemp seed itself - and of True Leaf Pet's product line - has a variety of beneficial properties and is showing great promise on its own as a supplement. Because hemp oil is extracted from the industrial hemp plant, it contains no psychoactive reactors.

Hemp seed oil is extremely high in omega-6 and omega-3 fatty acids in the ratio of 3:1, which is required by dogs for optimal health and well-being. Hemp contains known antioxidants from tocopherols and hosts a variety of other beneficial properties including anti-inflammatory compounds from terpenes, plant sterols and methyl salicylate - a relative of acetylsalicylic acid or 'aspirin'.

Hemp oil helps to support the moisture level in a dog's skin and fur, and supports the body's ability to heal skin disorders such as dry nose, dog acne, dog eczema, dog rash and dog dandruff. Further, hemp seed oil supports the body's ability to enhance blood circulation, stimulate a dog's cognitive thinking and can help thicken fur texture and lessen shedding. Hemp is legally refined in industrial factories for textile and nutritional use: it is often consumed and mixed into other products including cereal, granola bars and hemp dog treats.

Hemp chews for dogs are increasing in popularity because of its significant potential health benefits that may include joint pain reduction, skin and coat nourishment and antioxidant support.

• Contains omega fatty acids
• Has anti-inflammatory properties
• Supports the body's ability to enhance circulation and stimulate cognitive development
• May help thicken fur texture, moisturize skin and lessen shedding.


Company Details

True Leaf Medicine International Ltd.
100 Kalamalka Lake Road, Unit 32
Vernon, BC V1T 9G1, Canada
Phone: +1 778-389-9933
Email: kevin@trueleaf.com
www.trueleaf.com

Shares Issued & Outstanding: 52,350,371

Canadian Symbol (CSE): MJ
Current Price: $0.215 CAD (May 16, 2016)
Market Capitalization: $11 million CAD

German Symbol / WKN (XETRA): TLA / A14NM1
Current Price: €0.145 EUR (May 16, 2016)
Market Capitalization: €8 million EUR


Analyst Coverage

Research #13 "True Leaf conquers the US Pet Food Market"

Research #12 "True Leaf To Sell Hemp-Based Products in 3500 Stores in the US" (March 29, 2016)

Research #11 "True Leaf's Product Line Now Available in 47 Canadian Retail Stores" (February 9, 2016)

Research #10 "True Leaf's Selling Fast" (December 10, 2015)

Research #9 "True Leaf Expands to Europe" (November 2, 2015)

Research #8 "True Leaf Unveils New Product Line" (September 17, 2015)

Research #7 "Another Key Piece for the True Leaf Puzzle" (September 8, 2015)

Research #6 "True Leaf Pet's Hemp Chew Product Line to be Distributed Across Canada" (August 12, 2015)

Research #5 "Interview with True Leaf's CEO Darcy Bomford" (August 6, 2015)

Research #4 "One Step Closer Becoming A Licenced Medical Marijuana Producer" (July 21, 2015)

Research #3 "True Leaf on its way to production" (June 5,2015)

Research #2 "True Leaf To Enter The Pet Food Market With Hemp Products In Fall of 2015" (April 9, 2015)

Research #1 "True Leaf Medicine International Ltd. Goes Public" (February 9, 2015)

Disclaimer: Please read the full disclaimer within the full research report as a PDF (here) as fundamental risks and conflicts of interest exist.

Disclosure: I am/we are long CSE:MJ.