Global Radio Group, a British media and publishing company, has entered a partnership with Audioboom Group PLC (AIM: BOOM) enabling it to upload and share content across touch points, a report on Music Week said.
The report revealed that LBC (Leading Britain's Conversation), Heart and XFM-radio stations operating under Global-will be airing their spoken word content on Audioboom. XFM, a radio show based out Scotland, for instance, will be using its Audioboom channel to post recordings of its interviews with musicians like Oasis's singer and guitarist Noel Gallagher and Foo Fighters frontman Dave Grohl as featured in the XFM Breakfast Show Podcast.
Global Radio continues to widen its reach despite some losses last year. According to a report on The Guardian, Heart and Capital owner Ashley Tabor revealed that Global Radio "saw its losses widen to almost £30 million in 2014, thanks to a substantial payment to shareholders." The Guardian report added that the company's operating profits grew by 11 percent to £37 million, however, and that its revenues registered a 4.8 percent year-on-year increase from £209.4 million to £219.5 million. That year, competitors hailing from the commercial radio industry were only able to grow their revenues by 1.4 percent, it said.
Aside from Global Radio, Audioboom also inked a series of content deals with Sky News Radio, UK's largest news supplier to the country's commercial radio; Astro Radio, Malaysia's largest radio group; and United States-based KSL NewsRadio, a regional news service based in Utah. Other newly signed partners include banking and financial services firm Barclays Access, betting and gaming outlet Ladbrokes, Oxford University; and the Pakistan Cricket Board.
"We continue to attract premium and household names to Audioboom through our active building of content partnerships. Our wide range of content partners within both our key verticals and more niche listening areas, continue to provide Audioboom app users with the best audio content in the world, and we continue to provide our content partners with the best technology," Rob Proctor said in a news release.
Audioboom is a software-as-a-service (SaaS) based digital social media audio platform that allows content creators to broadcast and publish spoken word audio and share it with millions of listeners via social media sites. The platform lets content partners to embed playlists onto their websites and applications and use its mobile apps as content players.
The company has over 2,000 content partners, including the BBC, Telegraph, Guardian, CBS, Sky Sports, Premier League, Southern Cross Austereo, Reuters, CNBC, Universal and Fox.
Data from the company revealed that the company's current number of content partners reflect a 675 percent increase from 297 in November 2013. The company has also grown its total users by 64 percent, from just 1.92 million in November 2013 to 3.14 million.
Audioboom also lets content producers to monetize their content through the dynamic insertion of pre and post roll ads as a user listens to content. Ads are targeted and are shown based on content genre or the user's location.