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Nu Skin Enterprises: 11% Drop On Earnings An Overreaction?

Shares of consumer products company Nu Skin Enterprises (NYSE:NUS) crashed 11% after the company missed analyst expectations on both sales and earnings-per-share for the fourth quarter.

Nu Skin has struggled mightily over the past three years. In January 2014, the company was hit with an investigation by Chinese regulatory authorities into the firm's business practices.

But it's not all bad news-Nu Skin's earnings are growing, and the stock has a 3% dividend yield.

Plus, Nu Skin raised its dividend by 1.4% after providing its earnings report.

This makes 16 years in a row of annual dividend hikes. Nu Skin is a group of 272 stocks with 10+ years of consecutive dividend increases, known as the Dividend Achievers.

You can see the full Dividend Achievers List here.

Nu Skin has come a long way since the investigation, and has made meaningful strides in turning around the China business.

The stock could be a buying opportunity due to its low valuation and growth potential.

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